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    Natural hydroxyapatite dental care

    The perfect combination of nature and modern scienceLearn more
    FAMILY OWNED 🙌

    FAMILY OWNED 🙌

    Sustainable dental care

    Plastic-free packaging / sustainable productionFOR A WORLD WITHOUT SINGLE-USE PLASTIC!
    0% PLASTIC 100% NATURAL INGREDIENTS

    0% PLASTIC 100% NATURAL INGREDIENTS

    A clean future

    Our missionLearn more
    Eine saubere Zukunft ohne Plastik Weltmeere ohne Plastik
    Eine saubere Zukunft ohne Plastik und Tierleid

    NO ANIMAL SUFFERING

    Wasserverunreinigung durch Plastik

    WITHOUT PLASTIC

    Our bestsellers

    The new generation of natural dental care

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    Explore all

    Discover our ingredients

    Results-oriented, innovative and sustainable oral care.

    Get to know our HELDEN hydroxyapatite!

    It has been scientifically proven that hydroxyapatite remineralizes tooth enamel and reduces tooth discolouration. Welcome to the new generation of natural oral care.

    Discover more ingredients
    Because something we use twice a day should consist of ingredients that are good for our bodies.
    Because something we use twice a day should consist of ingredients that are good for our bodies. Discover more

    Probiotic tooth powder for sensitive teeth + teeth whitening Soothing Mint

    Regular price€12,90 Sale price €25,80/100g
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    Latest blog articles

    Testimonials

    We use the tooth powder with orange flavor already 4 months. Our two daughters visited the dentist 2 months ago. The dentist said I quote "Please continue doing whatever you are doing their teeth are very clean". Both of our kids have had very traumatic experiences with their teeth. The oldest 7 years old had to have general anesthesia to have a few teeth removed. Our youngest 5 years old also has had 4 teeth removed. This is the first time that they visited the dentist in two years that the dentist said "No they both don't need any work done on their teeth"

    Mogashni, Netherlands

    We are absolutely delighted with the product. It not only tastes and smells good, it also feels good. The little ones love brushing their teeth with it and the parents can hardly wait to buy the product for the older ones. A very clear recommendation from us. Keep up the good work!

    Sebastian, father of 3 kids

    My kids were thrilled and loved brushing their teeth even more!!!

    Ines, mother of 3 kids

    I am thrilled 🤩...
    Of course I had to test the product myself straight away. I've never had such a long-lasting clean feeling in my mouth.

    Jacqueline

    My son loves it and has finally got rid of his discoloration.

    Nicole

    We get on very well with the tooth powder. My child even likes the taste so much that I always have to stop him from eating the powder like this)))

    Sarah
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